This is a quick article with some good pointers that I got from the BidSketch.com website. I like this site and the article but I wanted a similar one with much briefer notes.
I win a lot of my bids by undercutting the competition yet offering seemingly more services, more planning in very short time and reduced costs.
Here are a few tips when writing out your proposed marketing approach. Fundamentally:
- Demonstrate you understand their problems with a Problem Statement
- Explain your Recommended Solution
- Explain the Benefits of your solution
- Explain the Project Fees
- End with a Call to Action to buy
Be more specific and demonstrate that you understand what the customer has asked for:
- "Squeaky Clean Car Wash needs a new look for their website, including a complete redesign of the site and a new logo."
- -- rewritten as:
- "Squeaky Clean Car Wash needs a website that helps customers navigate to the car wash, whether they’re viewing the site from a desktop computer or a mobile device."
Don't use technical jargon, answer the question "How much does it cost to solve the Problem?"
- Installation of Wordpress $ 500
- Purchase of custom theme $ 50
- Customization of custom theme $ 250
- Creation of 17 Wordpress Pages $ 500
- SEO optimization audit $ 300
- Total cost $1,600
- -- to be rewritten as:
- Create website with custom theme $ 800
- Write website content $ 500
- SEO services $ 300
- Total cost $1,600
Examples of customer service and support
Ensure you make the customer aware of how the development will work and how easy it is to work with you!
A quick note on a htaccess rewrite rule I'm liking.
What does it do?
What I type:
I'm putting this article here so that I can run through a checklist when I am adding an input field to an interface.
There is a strange complacency in many applications released for public use which are vulnerable to SQL Injection. According to the industry over 60% of attacks on websites is through SQL-Injection alone.
SQL-Injection is not as complicated as it is made out. An input field in a website form is where the hacker can add code that can drastically affect a database-driven website. Take a search engine for instance, this is a field which the end-user can freely enter any text they want, especially any code. But a search engine is just one example, you need to test EVERY input field the end-user can access. For more information on SQL-Injection, please read my article "Anti-SQL Injection Basics".